UK bookmaker
10Bet odds
How 10Bet compares today
Measured 31 Oct, 17:41 GMT on upcoming matches.
| Sport | Matches | Avg margin | Vs market | Best price | Rank |
|---|---|---|---|---|---|
| Football | 827 | 8.6% | −1.5 pts | 16% | 4th-cheapest of 19 |
| Tennis | 70 | 7.1% | +0.2 pts | 7% | 14th-cheapest of 18 |
| Basketball | 79 | 7.1% | level | 11% | 9th-cheapest of 19 |
On 774 football matches it shared with at least two other bookmakers, 10Bet's margin was 1.5 points below the market average (4th-cheapest of 19), and its price was the best on offer for 16% of outcomes.
On 46 tennis matches it shared with at least two other bookmakers, 10Bet's margin was 0.2 points above the market average (14th-cheapest of 18), and its price was the best on offer for 7% of outcomes.
On 79 basketball matches it shared with at least two other bookmakers, 10Bet's margin was level with the market average (9th-cheapest of 19), and its price was the best on offer for 11% of outcomes.
“Vs market” is 10Bet's margin minus the average margin of the same matches, so books are compared on equal terms. The method and every other bookmaker are on the bookmaker comparison.
What GoldEdge does with 10Bet
| Role | Compared bookmaker |
|---|---|
| Value bets | Yes |
| Arbitrage | No |
| Horse racing | No |
| Sports | Football, tennis, basketball |
- Its prices feed value bets, the odds pages, dropping odds and the in-play board; like every UK sportsbook GoldEdge covers, it is not used as an arbitrage leg.
- 10Bet lists computer-simulated football under real club names in season-stamped leagues ("Euro League 2026"); every such league is left out.
Where to see 10Bet prices
Frequently asked questions
Does GoldEdge compare 10Bet odds?
Yes. 10Bet's prices are on GoldEdge's odds pages beside every other bookmaker's, for football, tennis and basketball. Right now it prices 976 upcoming matches.
Does 10Bet have good odds?
On 774 football matches it shared with at least two other bookmakers, 10Bet's margin was 1.5 points below the market average (4th-cheapest of 19), and its price was the best on offer for 16% of outcomes. On 46 tennis matches it shared with at least two other bookmakers, 10Bet's margin was 0.2 points above the market average (14th-cheapest of 18), and its price was the best on offer for 7% of outcomes. On 79 basketball matches it shared with at least two other bookmakers, 10Bet's margin was level with the market average (9th-cheapest of 19), and its price was the best on offer for 11% of outcomes. Figures are recalculated every few minutes on the matches every book prices, so they move with the market.
What is 10Bet's margin?
On upcoming matches it prices, 10Bet's average main-market margin is 8.6% in football, 7.1% in tennis, 7.1% in basketball. The margin is the amount the implied probabilities of a market's outcomes add up to beyond 100%.
Can you find value bets at 10Bet?
Yes, when one exists: GoldEdge flags any 10Bet price that pays more than Pinnacle's fair price (its odds with the margin removed), with the edge and a stake size. A value bet is an edge over many bets, not a prediction about one.
Is 10Bet used for arbitrage on GoldEdge?
No. 10Bet is priced for value bets, odds comparison and dropping odds, but GoldEdge does not use any of the UK sportsbooks as an arbitrage leg.
Other bookmakers
For research, not betting advice. Positive expected value is an edge across many bets, never a prediction about one. Bet only what you can afford to lose. 18+.