UK bookmaker
William Hill odds
How William Hill compares today
Measured 31 Oct, 17:36 GMT on upcoming matches.
| Sport | Matches | Avg margin | Vs market | Best price | Rank |
|---|---|---|---|---|---|
| Football | 206 | 10.0% | +0.5 pts | 5% | 13th-cheapest of 19 |
| Tennis | 7 | 8.0% | +0.3 pts | 8% | — |
| Basketball | 77 | 6.6% | −1.2 pts | 25% | the cheapest of 19 |
On 199 football matches it shared with at least two other bookmakers, William Hill's margin was 0.5 points above the market average (13th-cheapest of 19), and its price was the best on offer for 5% of outcomes.
On 6 tennis matches it shared with at least two other bookmakers, William Hill's margin was 0.3 points above the market average, and its price was the best on offer for 8% of outcomes.
On 77 basketball matches it shared with at least two other bookmakers, William Hill's margin was 1.2 points below the market average (the cheapest of 19), and its price was the best on offer for 25% of outcomes.
“Vs market” is William Hill's margin minus the average margin of the same matches, so books are compared on equal terms. The method and every other bookmaker are on the bookmaker comparison.
What GoldEdge does with William Hill
| Role | Compared bookmaker |
|---|---|
| Value bets | Yes |
| Arbitrage | No |
| Horse racing | Yes, with each-way terms |
| Sports | Football, tennis, basketball, horse racing |
- Its prices feed value bets, the odds pages, dropping odds and the in-play board; like every UK sportsbook GoldEdge covers, it is not used as an arbitrage leg.
- William Hill's race cards are on the horse racing pages, with its win price and each-way terms beside every other bookmaker's.
Where to see William Hill prices
Frequently asked questions
Does GoldEdge compare William Hill odds?
Yes. William Hill's prices are on GoldEdge's odds pages beside every other bookmaker's, for football, tennis and basketball, and on the horse racing race cards with its each-way terms. Right now it prices 290 upcoming matches.
Does William Hill have good odds?
On 199 football matches it shared with at least two other bookmakers, William Hill's margin was 0.5 points above the market average (13th-cheapest of 19), and its price was the best on offer for 5% of outcomes. On 6 tennis matches it shared with at least two other bookmakers, William Hill's margin was 0.3 points above the market average, and its price was the best on offer for 8% of outcomes. On 77 basketball matches it shared with at least two other bookmakers, William Hill's margin was 1.2 points below the market average (the cheapest of 19), and its price was the best on offer for 25% of outcomes. Figures are recalculated every few minutes on the matches every book prices, so they move with the market.
What is William Hill's margin?
On upcoming matches it prices, William Hill's average main-market margin is 10.0% in football, 8.0% in tennis, 6.6% in basketball. The margin is the amount the implied probabilities of a market's outcomes add up to beyond 100%.
Can you find value bets at William Hill?
Yes, when one exists: GoldEdge flags any William Hill price that pays more than Pinnacle's fair price (its odds with the margin removed), with the edge and a stake size. A value bet is an edge over many bets, not a prediction about one.
Is William Hill used for arbitrage on GoldEdge?
No. William Hill is priced for value bets, odds comparison and dropping odds, but GoldEdge does not use any of the UK sportsbooks as an arbitrage leg.
Other bookmakers
For research, not betting advice. Positive expected value is an edge across many bets, never a prediction about one. Bet only what you can afford to lose. 18+.